Think Smart

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About Us

N Squared Communications is all about storytelling through effective PR, shrewd collaborations and strategic thinking.

 

Specialising in the luxury lifestyle sector, we work closely with hotels, destinations, brands, designers and entrepreneurs, to create and boost impactful communications campaigns.

 

We believe that an effective strategy requires a hands-on approach. By understanding your objectives, we tailor-make comprehensive PR and marketing campaigns that are results driven, nimble and cost effective.

 

With a carefully-selected network of supporting producers, designers, copywriters and social media experts, N Squared is ideally positioned to sensitively and successfully tell your brand story and connect you with the right people.

 

 

Founder

N Squared Communications is owned and run by Natalie Lewis who for over a decade has worked with many of the leading figures in hospitality and luxury, including Four Seasons Hotels and Resorts, Porto Montenegro, explora, Sandy Lane, The Café Royal, Taj Hotels, as well as Net a Porter and Harrods.

 

More recently she has consulted on and conceived projects for the boutique hotel Alavya in Turkey, Elizabeth Scarlett homewares and gifting, PROPERCORN and Modus Fireplaces.

 

Services

Start-up marketing and
PR consultancy

Brand positioning

Influencer outreach and engagement

Strategic partnerships

Corporate communications

Media training

Press release writing and distribution

Media events planning and execution

 

Press trips

Media relations

Copy writing

Content strategy and creation

Video production

Talent procurement

Social media activations

Design services

 

 

Clients

PAST Clients

Case Studies

Elizabeth Scarlett

The Brief

 

N Squared Communications was tasked with updating the brand positioning for Elizabeth Scarlett and executing a PR and marketing campaign that would place the brand front of mind with the target millennial market.

 

The Upshot

 

Natalie worked alongside founder Elizabeth to put strategic brand partnerships in place with the likes of Estée Lauder and Birchbox UK;  A reputable charity partnership and supporting media event was brokered in collaboration with a leading UK blogger; Successful product placement was secured across target titles to include Stylist, Condé Nast Traveller and The Evening Standard; The Elizabeth Scarlett Instagram following also doubled within six months, as a result of targeted influencer outreach.

 

Alavya

The Brief

 

To provide an updated overview of the European media landscape, in the launch period of the hotel and to assist the in-house team, in securing targeted media placement in leading UK titles.

 

The Upshot

 

A day’s workshop with Alavya’s communications team on the European media landscape including updates on best media-hosting practice, media moves and trends. Pre-opening and opening reviews secured across the UK’s leading travel outlets and reputable annual guides to include The Sunday Times Travel Magazine, Condé Nast Traveller Hot List, as well as Food & Travel and the Times.

 

PROPERCORN

The Brief

 

Working with founder Cassandra Stavrou to provide ongoing consultancy on the brand positioning and communications strategy as the PROPERCORN range developed.

 

The Upshot

 

Media messaging has been refined and tactical seeding partnerships have been secured for the forthcoming product launch at some of the UK’s most influential blogging conferences.

 

Client
Testimonials

Oliver Corlette

 

Chief Executive, Porto Montenegro

 

 “Natalie is highly professional and has an excellent understanding of the luxury landscape. She played a leading role in positioning Porto Montenegro deep within our target market - securing impressive media results as well as leveraging valuable industry connections. She is a delight to work with, creative, sharp and very well connected.”

 

Matt Morley

 

Brand Director, Porto Montenegro

 

“Natalie is that rare find in the PR world, a strong strategic thinker, a writer and a born communicator, meaning she can go from macro to micro and back with ease. While managing our Porto Montenegro account for over several years, Natalie proved herself to be an unfailingly upbeat and well-informed sparring partner on all things press, communications and brand partnership related.”

 

Cassandra Stavrou,

 

Founder PROPERCORN

 

“Natalie took time to really understand our brand and her strategic and considered approach was both refreshing and highly effective. She has an excellent black book of contacts and is very highly regarded. We love working with her.”

 

Jesús Parrilla

 

CEO, explora

 

“Natalie is a world-class PR professional and has an excellent understanding of the luxury travel landscape. She played an instrumental role in positioning explora deep within our target market - securing impressive media results as well as leveraging valuable industry connections. She is a delight to work with, a solid person person that is creative, sharp and very well connected.”

 

John Arlidge

 

Contributing Editor, The Sunday Times & Spears Wealth Management

 

“Natalie does the things that most PRs don’t and that marks her out as different and better. She understands what stories will appeal to individual journalists and approaches them directly. She is scrupulously honest. When she says a story is an exclusive it does not mysteriously turn out to be 'exclusive to all newspapers'. She thinks laterally and creatively. She and I have worked on numerous stories. She is as good at helping to create great consumer and product stories as she is with business profiles.”

 

Emily Mathieson

 

Contributing Editor, Travel & Leisure,  Condé Nast Traveller UK and The Guardian Travel

 

“Natalie is a personable and reliable communications expert. She is friendly and efficient (of course) and has found ways of making boring clients interesting, knows how to share useful information and really understands a journalist's needs and mindset. It has always been a pleasure working with her and I hope to do so for many more years.”

 

Tim Hulse

 

Editor British Airways First Life and British Airways Business Life

 

“Natalie knows the luxury market inside out. I’ve worked with her on many projects and she’s never failed to impress me with her knowledge, professionalism and insight. It’s a pleasure doing business with her.”

 

Annabelle Spranklen

 

Digital Editor, Tatler

 

“I have known Natalie for years and she’s become one of my favourite PRs to work with. She’s brilliant at pitching relevant, clever and creative ideas for our audience and has her finger firmly on the pulse when it comes to luxury travel. She’s also terrifically good fun to be around too!”

 

Emma Freud

 

Director of Red Nose Day, broadcaster, columnist and producer

 

“Natalie is a fabulous person, a highly creative PR and a really thoughtful ally in our ridiculous world.”

 

Sarah Ellis

 

Co Founder and Lifestyle Blogger, We Are Twin Set

 

“We've worked with Natalie on a number of occasions - she is totally on the ball, gets our vision and is professional in every way. She is always full of new ideas about content and collaborations and is very well connected within the luxury space. It's safe to say our working relationship is definitely a long term one and we can't recommend her enough.”

 

Zeynep Ciftcioglu

 

Director of Marketing and Communications, Alavya Hotel

 

“Having directly worked with Natalie while at Four Seasons, I was able to witness first-hand her leadership skills, her passion, integrity and high ethical standards, and her commitment and dedication to the team. She is always very helpful, a joy to work with, very creative, and always smiling. It has almost been 10 years now, and apart from establishing a professional business partnership, I gained a great friend!”

 

Elizabeth Elsey

 

Founder and Creative Director, Elizabeth Scarlett

 

"I have worked with Natalie for over 6 months, during which time we have launched new products, a new website and taken our products into new retailers. She has helped refine my Comms strategy and elevated awareness of my brand by securing some great coverage of my products in key titles.”

 

Influencer Testimonials

Issy von Simson

 

Deputy editor, Condé Nast Traveller UK

 

“Natalie is a dream to work with – buzzy, bright, quick off the mark, and always smiling. She has a brilliant knack for bringing the right stories to the right person at just the right time.”

 

Rupert Murray

 

Commissioning Editor, The Telegraph

 

“In the 10 years I've worked in travel publishing Nat has been a key contact. Her knowledge of her clients and the wider travel industry is exemplary as is her awareness of the angles and stories that match my needs. She's quick, reliable and innovative - three things I value most in PR partners.”

 

Susan D’Arcy

 

Contributing Editor, The Sunday Times

 

“I've worked with Natalie for many years and it's always been a pleasure. She is super-efficient and very patient about the fact that I am very definitely not super-efficient. She is also unflappable and copes with whatever crazy requests I've thrown at her with good humour.”

 

Lisa Grainger

 

Deputy Editor, The Times LUXX

 

“Natalie and I have worked together for years. She is someone I know that I can always rely on and I’m looking forward to working with her in her new capacity.”

 

Elizabeth Pizzinato

 

Partner, Inside Out International and former Global Head Brand Marketing, Four Seasons Hotels and Resorts

 

“Natalie is the consummate communications professional: smart and creative, with an eye to having a real business impact. Her relationships in the media world are stellar, and her client management skills are exceptional.”

 

 Louis Sailer

 

General Manager, The Leela Palace New Delhi, India and former General Manager, Hotel Café Royal, London (January 2012 – October 2013)

 

“Natalie is the true epitome of global PR. The value she brought to our business relationship is unmatched. In all my round-the-world ventures, I have never come across a more dedicated and well-connected individual like her. She is a globally-connected citizen & professional of excellence status. I am looking forward to many more opportunities to work with her in promoting and introducing the brand I work for.”

 

Start-up marketing and
PR consultancy

Brand positioning

Influencer outreach and engagement

Strategic partnerships

Corporate communications

Media training

Press release writing and distribution

Media events planning and execution

Press trips

Media relations

Copy writing

Content strategy and creation

Video production

Talent procurement

Social media activations

Design services